Our children and advertising (Part 1)
Children - an ideal audience for advertisers. They are naive and trustful – and naturally wish to get the promoted goods straightway.
They selflessly sing advertising melodies, repeat words and do not get tired to look advertising which they liked. But let’s think whether the advertising is harmful and how it influences children’s minds.
Firstly, it tempts the child not with the most useful goods (such, as sweets, cuds, soda water) from which children have tooth- and stomach ache.
Secondly, advertising inspires parents in constant waste of money which has an effect on material welfare of the family.
Thirdly, advertising of the adult goods causes unnecessary questions, which adults cannot answer. Besides, some plots of advertising contradict moral. For example, when children cannot resist temptation and take sweets - when mum says ” it is impossible”, advertising teaches: “ If very much desired, it is possible â€?.
And look on the children’s speech. To each question we receive the answer from the advertising. Certainly, it sounds funny. It is enough for them to look it one or two times to remember words with amazing accuracy. On one hand, it develops memory and artistic skills, but, on the other, children stop to communicate normally: they repeat all set of the advertising phrases, without thinking over the meaning.